AI Insights · Timothy · July 2025
Top Social Apps Performance in Central America, Q2 2025
Explore the performance trends of top social apps in Central America during Q2 2025, highlighting downloads, revenue, and active user metrics.
During the second quarter of 2025, the top social apps in Central America showed varied performance metrics across downloads, revenue, and active users.
TikTok Lite - Save Data & Fast experienced notable fluctuations in revenue, peaking at approximately $1.35M in early June. Weekly downloads reached a high of 889K in mid-April, while active users increased from 66.4M to 68.7M in early June before stabilizing.
Facebook saw a consistent revenue increase, reaching around $74K by mid-June. Downloads peaked at 601K in mid-May, with active users maintaining a range of 91M to 92M throughout the quarter.
Instagram reported steady revenue growth, peaking at about $96K in early June. Weekly downloads remained relatively stable, averaging around 450K, while active users hovered between 56M and 58M.
Threads showed a gradual increase in downloads, reaching 360K in early June. Active users saw a slight rise, with numbers ranging from 15.7M to 16.3M throughout the quarter.
NGL: ask me anything experienced a steady revenue increase, reaching approximately $28K by the end of June. Downloads peaked at 116K in late May, while active user numbers fluctuated, ending the quarter at around 1.4M.
These insights, based on data from Sensor Tower, provide a comprehensive view of social app trends in Central America for Q2 2025. For more detailed analytics, visit Sensor Tower's platform.
